Invisible Visibility Spray for Cyclists
In keeping with its safety reputation, Volvo has developed a new spray for cyclists that is invisible in daylight but highly reflective at night. As they say on their website “the best way to survive a crash is to not crash.”
The spray is called Life Paint, and reflects light back in the direction it is shone. As the paint is sprayed on, the particles stick together in a dense formation which creates the reflective surface. While it only lasts a week after application, the paint is safe to use on clothing like cotton or fleece; it will not stain and it washes out. This may be a great alternative for city commuters who don’t want to wear or carry highly-reflective gear with them.
At the moment, Life Paint is only available in London, wider distribution is contingent on popularity. In 2010, an estimated half-million people visited the emergency room for cycling-related accidents; safety equipment is only as useful as is it used, and any attempt to make it less cumbersome and dorky will hopefully increase the likeness that it get used.
Image from the Life Paint site